Q: Are you focusing on revenue at all? What’s your business model?
A: Not until we become one of the ten biggest websites. Right now, we’re the 93rd biggest website. When we’re in the ten biggest websites, we’ll worry about revenue. Eventually we want Nike to pay $20 million to have its own verified account. And they explain the Nike references in songs. And they pay us to feature it. The other idea we have is Enterprise Genius—to build closed versions of Rap Genius for the CIA to use, for Procter & Gamble to use. Then the most important thing that’s going to happen in the site’s life is about a year away. It’s when you can do annotations on other websites. You go to the New York Times and you can annotate any line, and it’s powered by Rap Genius.
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