I created a email newsletter for graffiti lovers in NYC. Im promoting the newsletters landing page on Twitter and Reddit. I used reddit’s /r/nyc subreddit to geotarget my audience.
Im still searching out my idea, so the newsletter is a good way to flush out my audience. I will promote this as a stand alone product and manually curate the content. I expect this to be an enjoyable process.
Per Gary’s suggestion, this isnt just a look-at-cool-stuff email. This will be a way to test out tangential ideas, such as restaurants/coffee shops to checkout in nearby places, stores worth seeing, and specific routes worth taking. If people like the process, I will keep trying new ideas.
At the time of writing this, I have 13 subscribers.