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~10% conversion rate.
These are the reports from the email newsletter. Notice the reddit traffic. I think it’s actually higher than 26%. I spent time last night and this morning doing some reddit pumping.
I posted the links to the /r/NYC subreddit. This is a good target because the group is localized and self selected. I got 12 signups in the process.
Apart from reddit, I tweeted the link to the landing page on my publicartfound twitter account.
Feedback from a friend said that the link was not very informative. This is unintentional. It reflects the lack of clarity I had when first making the newsletter.