• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Remember Lenny

Writing online

  • Portfolio
  • Email
  • Twitter
  • LinkedIn
  • Github
You are here: Home / Archives for Future Of Technology

Future Of Technology

Thoughts on an indexable and easily presentable web.

May 27, 2015 by rememberlenny

Xposted https://medium.com/@rememberlenny/benefits-of-a-google-and-facebook-optimized-web-c3a50b604814

Google and Facebook changed websites in seemingly obvious ways. SEO and Sharing weren’t a “thing” until they respectively attained critical mass. Before Google, there were Yahoo and AOL portals. I don’t remember those days. Before Facebook, there was “homepages” and news sites.

Websites optimized for visibility on Google. People became aware of the potential benefits in traffic from seemingly simple acts of optimizing for search keywords. The more obscure, the more likely the term was going to showcase your website first. People optimized their sites for indexability. Away with the obscure and . Rise of the

and .

Now websites optimize for sharability. The implication of having your website shared on Facebook or Twitter means that someone is “referring” your website to their inner circle. The value of content stands out amongst the seemingly unending content. Social activity became a signal to differentiate quality. As a result, websites optimized for their social cards, clickable titles, and concise descriptions.

The emergence of an infinitely indexable web created the sense of having anything at your fingertips. Anything that you would want to know is only a search result away. The emergence of social networks created a venue for content discovery through the lens of your social filter. The content your consume is as relevant to you as your friends are interesting.

With Google, the available content becomes overwhelming. The sheer quantity of available results reduces your chance of viewing anything more than the immediately available results. When users are dissatisfied with their search results, they are more likely to refine their search then they are to scroll up and down their result. As a result, value of content is limited to the user’s ability to craft effective queries.

Similarly with Facebook, the discoverable content is polarized by the social filter a person creates. Most political opinions and religious sentiments will be reflective of a person’s existing beliefs. As a result, news feeds become a collection of familiar content.

In the context of the points above, the value in Google’s effect on the internet is the shift into indexable content. In relation to meta data on a page, the value of Facebook is the shift toward attention grabbing titles (opposed to the keyword packed SEO titles) and the concise descriptions. Both services encourage the use of valid html and rich meta tags.

There is a missing gap when it comes to discovering the context behind discovered information. A search result is isolated information experience. There is no context associated to the result that helps explain its significance. The value of any information is created relative to everything else.

Content discovery is easier when browsing is efficient. The newsfeed is a unending updating source of distraction. When time is scarce and information is abundant, this can be dangerous. The value of not needing to click into many web pages or open many tabs in outweighed by time wasted in the newsfeed.

We need something that provides broad relevant content to the information we are viewing. We need to leverage the lessons we’ve learned from optimizing brief attention-high information experiences.

Filed Under: Uncategorized Tagged With: Future Of Technology, Semanticweb, Web Development

Thoughts on an indexable and easily presentable web.

May 27, 2015 by rememberlenny

Google and Facebook changed websites in seemingly obvious ways. SEO and Sharing weren’t a “thing” until they respectively attained critical mass. Before Google, there were Yahoo and AOL portals. I don’t remember those days. Before Facebook, there was “homepages” and news sites.

Websites optimized for visibility on Google. People became aware of the potential benefits in traffic from seemingly simple acts of optimizing for search keywords. The more obscure, the more likely the term was going to showcase your website first. People optimized their sites for indexability. Away with the obscure <marquee> and <blink>. Rise of the <h1> and <a title=””>.

Now websites optimize for sharability. The implication of having your website shared on Facebook or Twitter means that someone is “referring” your website to their inner circle. The value of content stands out amongst the seemingly unending content. Social activity became a signal to differentiate quality. As a result, websites optimized for their social cards, clickable titles, and concise descriptions.

The emergence of an infinitely indexable web created the sense of having anything at your fingertips. Anything that you would want to know is only a search result away. The emergence of social networks created a venue for content discovery through the lens of your social filter. The content your consume is as relevant to you as your friends are interesting.

With Google, the available content becomes overwhelming. The sheer quantity of available results reduces your chance of viewing anything more than the immediately available results. When users are dissatisfied with their search results, they are more likely to refine their search then they are to scroll up and down their result. As a result, value of content is limited to the user’s ability to craft effective queries.

Similarly with Facebook, the discoverable content is polarized by the social filter a person creates. Most political opinions and religious sentiments will be reflective of a person’s existing beliefs. As a result, news feeds become a collection of familiar content.

In the context of the points above, the value in Google’s effect on the internet is the shift into indexable content. In relation to meta data on a page, the value of Facebook is the shift toward attention grabbing titles (opposed to the keyword packed SEO titles) and the concise descriptions. Both services encourage the use of valid html and rich meta tags.

There is a missing gap when it comes to discovering the context behind discovered information. A search result is isolated information experience. There is no context associated to the result that helps explain its significance. The value of any information is created relative to everything else.

Content discovery is easier when browsing is efficient. The newsfeed is a unending updating source of distraction. When time is scarce and information is abundant, this can be dangerous. The value of not needing to click into many web pages or open many tabs in outweighed by time wasted in the newsfeed.

We need something that provides broad relevant content to the information we are viewing. We need to leverage the lessons we’ve learned from optimizing brief attention-high information experiences.


If this was interesting to you, follow me on Twitter.

Filed Under: Uncategorized Tagged With: Future Of Technology, Semanticweb, Web Development

Primary Sidebar

Recent Posts

  • Thoughts on my 33rd birthday
  • Second order effects of companies as content creators
  • Text rendering stuff most people might not know
  • Why is video editing so horrible today?
  • Making the variable fonts Figma plugin (part 1 – what is variable fonts [simple])

Archives

  • August 2022
  • February 2021
  • October 2020
  • September 2020
  • August 2020
  • December 2019
  • March 2019
  • February 2019
  • November 2018
  • October 2018
  • April 2018
  • January 2018
  • December 2017
  • October 2017
  • July 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • August 2016
  • May 2016
  • March 2016
  • November 2015
  • October 2015
  • September 2015
  • July 2015
  • June 2015
  • May 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • October 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012

Tags

  • 10 year reflection (1)
  • 100 posts (2)
  • 2013 (1)
  • academia (2)
  • Advertising (3)
  • aging (1)
  • Agriculture (1)
  • analytics (3)
  • anarchy (1)
  • anonymous (1)
  • api (1)
  • arizona (1)
  • Art (2)
  • art history (1)
  • artfound (1)
  • Artificial Intelligence (2)
  • balance (1)
  • banksy (1)
  • beacon (1)
  • Beacons (1)
  • beast mode crew (2)
  • becausewilliamshatner (1)
  • Big Data (1)
  • Birthday (1)
  • browsers (1)
  • buddhism (1)
  • bundling and unbundling (1)
  • china (1)
  • coding (1)
  • coffeeshoptalk (1)
  • colonialism (1)
  • Communication (1)
  • community development (1)
  • Computer Science (1)
  • Computer Vision (6)
  • crowdsourcing (1)
  • cyber security (1)
  • data migration (1)
  • Deep Learning (1)
  • design (1)
  • designreflection (1)
  • Developer (1)
  • Digital Humanities (2)
  • disruption theory (1)
  • Distributed Teams (1)
  • drawingwhiletalking (16)
  • education (3)
  • Email Marketing (3)
  • email newsletter (1)
  • Employee Engagement (1)
  • employment (2)
  • Engineering (1)
  • Enterprise Technology (1)
  • essay (1)
  • Ethics (1)
  • experiement (1)
  • fidgetio (38)
  • figma (2)
  • film (1)
  • film industry (1)
  • fingerpainting (8)
  • first 1000 users (1)
  • fonts (1)
  • forms of communication (1)
  • frontend framework (1)
  • fundraising (1)
  • Future Of Journalism (3)
  • future of media (1)
  • Future Of Technology (2)
  • Future Technology (1)
  • game development (2)
  • Geospatial (1)
  • ghostio (1)
  • github (2)
  • global collaboration (1)
  • god damn (1)
  • google analytics (1)
  • google docs (1)
  • Graffiti (23)
  • graffitifound (1)
  • graffpass (1)
  • growth hacking (1)
  • h1b visa (1)
  • hackathon (1)
  • hacking (1)
  • hacking reddit (2)
  • Hardware (1)
  • hiroshima (1)
  • homework (1)
  • human api (1)
  • I hate the term growth hacking (1)
  • ie6 (1)
  • ifttt (4)
  • Image Recognition (1)
  • immigration (1)
  • instagram (1)
  • Instagram Marketing (1)
  • internet media (1)
  • internet of things (1)
  • intimacy (1)
  • IoT (1)
  • iteration (1)
  • jason shen (1)
  • jobs (2)
  • jrart (1)
  • kickstart (1)
  • king robbo (1)
  • labor market (1)
  • Leonard Bogdonoff (1)
  • Literacy (1)
  • location (1)
  • Longform (2)
  • looking back (1)
  • los angeles (1)
  • Machine Learning (13)
  • MadeWithPaper (106)
  • making games (1)
  • management (1)
  • maps (2)
  • marketing (4)
  • Marketing Strategies (1)
  • Media (3)
  • medium (1)
  • mentor (1)
  • message (1)
  • mindmeld games (1)
  • Mobile (1)
  • Music (2)
  • Music Discovery (1)
  • neuroscience (2)
  • new yorker (1)
  • Newspapers (3)
  • nomad (1)
  • notfootball (2)
  • npaf (1)
  • odesk (1)
  • orbital (14)
  • orbital 2014 (14)
  • orbital class 1 (9)
  • orbitalnyc (1)
  • paf (2)
  • paid retweets (1)
  • painting (1)
  • physical web (1)
  • pitching (2)
  • popular (1)
  • post production (1)
  • Privacy (1)
  • process (1)
  • product (1)
  • Product Development (2)
  • product market fit (2)
  • Programming (6)
  • project reflection (1)
  • promotion (1)
  • prototype (17)
  • prototyping (1)
  • Public Art (1)
  • Public Speaking (1)
  • PublicArtFound (15)
  • Publishing (3)
  • Python (1)
  • quora (1)
  • Rails (1)
  • React (1)
  • React Native (1)
  • real design (1)
  • recent projects (1)
  • reddit (3)
  • redesign (1)
  • reflection (2)
  • rememberlenny (1)
  • Remote work (1)
  • replatform (1)
  • Responsive Emails (1)
  • retweet (1)
  • revenue model (1)
  • rick webb (1)
  • robert putnam (1)
  • ror (1)
  • rubyonrails (1)
  • segmenting audience (1)
  • Semanticweb (2)
  • Senior meets junior (1)
  • SGI (1)
  • Side Project (1)
  • sketching (22)
  • social capital (1)
  • social media followers (2)
  • social media manipulation (1)
  • social media marketing (1)
  • social reach (5)
  • software (3)
  • Soka Education (1)
  • Spatial Analysis (2)
  • spotify (1)
  • stanford (2)
  • Startup (21)
  • startups (7)
  • stree (1)
  • Street Art (4)
  • streetart (5)
  • stylometrics (1)
  • Technology (1)
  • thoughts (1)
  • Time as an asset in mobile development (1)
  • Towards Data Science (4)
  • TrainIdeation (42)
  • travel (1)
  • traveling (1)
  • tumblr milestone (2)
  • twitter (1)
  • twitter account (2)
  • typography (2)
  • unreal engine (1)
  • user behavior (1)
  • user experience (3)
  • user research (1)
  • user testing (1)
  • variable fonts (1)
  • video editing (2)
  • visual effects (1)
  • warishell (1)
  • Web Development (8)
  • webdec (1)
  • webdev (13)
  • windowed launch (1)
  • wordpress (1)
  • Work Culture (1)
  • workinprogress (1)
  • zoom (1)