Remember Lenny

Writing online

approach

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unexpectedtoken:

  1. follow the instructions. make sure it works the way the author intended first. arrive at a working state. this is usually not trivial.
  2. study its structure. change something small that is a step towards making the thing you are after.
  3. test to see if it still works.
  4. if it does, keep your change. if it does not, undo it to return to a working state.
  5. repeat from step 2 until you either give up or arrive at the thing you were after.

Recent projects

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I have built a lot of 1 week graffiti experiments during the past few weeks

The last email was filled with graffiti pictures. It takes a while to put together, so I haven’t been driven to make a second one…yet. Ive made 13 different projects over the last few weeks.

Recently, I have built: 

Next four weeks: Community engagement

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The next four weeks, I am going to focus on talking to people. I have 800 real people who followed my Twitter bot. I have 50 real people who signed up to my email news letter. I have hundreds of unique people who have come to my website and looked at stuff.

Im starting out by reaching out to the twitter people. I want to get 10 people who will champion all the work I do. I want to find 2 really well known (70k+ social media followers) graffiti/street artists who will experiment using my service.

In the next four weeks, I will do the following:

  1. Develop my personal brand
  2. Codify my technique for reaching out to and acquiring artists champions
  3. Establish a strong and growing list of art curators who will champion my work
  4. Launch