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Thoughts on an indexable and easily presentable web.

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Xposted https://medium.com/@rememberlenny/benefits-of-a-google-and-facebook-optimized-web-c3a50b604814

Google and Facebook changed websites in seemingly obvious ways. SEO and Sharing weren’t a “thing” until they respectively attained critical mass. Before Google, there were Yahoo and AOL portals. I don’t remember those days. Before Facebook, there was “homepages” and news sites.

Websites optimized for visibility on Google. People became aware of the potential benefits in traffic from seemingly simple acts of optimizing for search keywords. The more obscure, the more likely the term was going to showcase your website first. People optimized their sites for indexability. Away with the obscure and . Rise of the

and .

Now websites optimize for sharability. The implication of having your website shared on Facebook or Twitter means that someone is “referring” your website to their inner circle. The value of content stands out amongst the seemingly unending content. Social activity became a signal to differentiate quality. As a result, websites optimized for their social cards, clickable titles, and concise descriptions.

The emergence of an infinitely indexable web created the sense of having anything at your fingertips. Anything that you would want to know is only a search result away. The emergence of social networks created a venue for content discovery through the lens of your social filter. The content your consume is as relevant to you as your friends are interesting.

With Google, the available content becomes overwhelming. The sheer quantity of available results reduces your chance of viewing anything more than the immediately available results. When users are dissatisfied with their search results, they are more likely to refine their search then they are to scroll up and down their result. As a result, value of content is limited to the user’s ability to craft effective queries.

Similarly with Facebook, the discoverable content is polarized by the social filter a person creates. Most political opinions and religious sentiments will be reflective of a person’s existing beliefs. As a result, news feeds become a collection of familiar content.

In the context of the points above, the value in Google’s effect on the internet is the shift into indexable content. In relation to meta data on a page, the value of Facebook is the shift toward attention grabbing titles (opposed to the keyword packed SEO titles) and the concise descriptions. Both services encourage the use of valid html and rich meta tags.

There is a missing gap when it comes to discovering the context behind discovered information. A search result is isolated information experience. There is no context associated to the result that helps explain its significance. The value of any information is created relative to everything else.

Content discovery is easier when browsing is efficient. The newsfeed is a unending updating source of distraction. When time is scarce and information is abundant, this can be dangerous. The value of not needing to click into many web pages or open many tabs in outweighed by time wasted in the newsfeed.

We need something that provides broad relevant content to the information we are viewing. We need to leverage the lessons we’ve learned from optimizing brief attention-high information experiences.

Thoughts on an indexable and easily presentable web.

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Google and Facebook changed websites in seemingly obvious ways. SEO and Sharing weren’t a “thing” until they respectively attained critical mass. Before Google, there were Yahoo and AOL portals. I don’t remember those days. Before Facebook, there was “homepages” and news sites.

Websites optimized for visibility on Google. People became aware of the potential benefits in traffic from seemingly simple acts of optimizing for search keywords. The more obscure, the more likely the term was going to showcase your website first. People optimized their sites for indexability. Away with the obscure <marquee> and <blink>. Rise of the <h1> and <a title=””>.

Now websites optimize for sharability. The implication of having your website shared on Facebook or Twitter means that someone is “referring” your website to their inner circle. The value of content stands out amongst the seemingly unending content. Social activity became a signal to differentiate quality. As a result, websites optimized for their social cards, clickable titles, and concise descriptions.

The emergence of an infinitely indexable web created the sense of having anything at your fingertips. Anything that you would want to know is only a search result away. The emergence of social networks created a venue for content discovery through the lens of your social filter. The content your consume is as relevant to you as your friends are interesting.

With Google, the available content becomes overwhelming. The sheer quantity of available results reduces your chance of viewing anything more than the immediately available results. When users are dissatisfied with their search results, they are more likely to refine their search then they are to scroll up and down their result. As a result, value of content is limited to the user’s ability to craft effective queries.

Similarly with Facebook, the discoverable content is polarized by the social filter a person creates. Most political opinions and religious sentiments will be reflective of a person’s existing beliefs. As a result, news feeds become a collection of familiar content.

In the context of the points above, the value in Google’s effect on the internet is the shift into indexable content. In relation to meta data on a page, the value of Facebook is the shift toward attention grabbing titles (opposed to the keyword packed SEO titles) and the concise descriptions. Both services encourage the use of valid html and rich meta tags.

There is a missing gap when it comes to discovering the context behind discovered information. A search result is isolated information experience. There is no context associated to the result that helps explain its significance. The value of any information is created relative to everything else.

Content discovery is easier when browsing is efficient. The newsfeed is a unending updating source of distraction. When time is scarce and information is abundant, this can be dangerous. The value of not needing to click into many web pages or open many tabs in outweighed by time wasted in the newsfeed.

We need something that provides broad relevant content to the information we are viewing. We need to leverage the lessons we’ve learned from optimizing brief attention-high information experiences.

If this was interesting to you, follow me on Twitter.

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As a employee at a major content producer, I completely disagree.

In the last five years, Facebook has become the defacto traffic referrer. Before that, it was Google. When your company’s main identifier of success if traffic, then your traffic referrers are your clients. You do what they want you to do (read SEO and social media attribution), so you can continue gaining benefit from their network.

Without Facebook, these publications immediately lose 50%+ of their traffic. For us, that 40 million users a month. Based on ad revenue, potential subscription conversions, product upsell opportunity, and recirculation partnerships, Facebook IS giving us money.

Partnership with the social media platforms like Facebook and Twitter are to our benefit.

/2015/03/31/as-a-employee-at-a-major-content-producer-i/

Questions on webdev from a noob

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I often get asked by people who want to learn about web development, “How do I get started?”. I have written the same email many times, so I thought I’d post the response below.

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Hey Angela!

Im happy to talk to you more about this, so keep sending questions.

1. What would you say is the biggest challenge you’ve encountered?

The biggest challenge was feeling like I knew what I was doing. This field changes so quickly and there is literally an infinite amount of ‘stuff’ that you could know, that you need to trust yourself. Based on what you do/dont know, you have to be confident that you can figure out what you NEED to know, when you need to know it. As a result, wherever you are, the biggest challenge is feeling like you can contribute to the discussion and have the necessary tools to figure out a proper solution.

2. What do you envision for the future for this field?

Its changing pretty fast. The way the global economy took to the internet makes it a crucial element for the future of all sectors of the economy. As a result of everyone needing a website, there is a spectrum of available work that you can do. The depths to which the field is developing is also drastically changing.

In 2 years, the ecosystem and types of websites we use will look the same on the front. The changes that are mainly happening are related to intricate systems on the backend that determine how content is resurfaced and engaged with. The major business models that use the internet are successful when they understand the prime point for engagement.
5-10-20 years from now, there will be an entire new set of problems to solve. I doubt that the internet, as we know it, will be a series of links. I think there will be a lot more contextual engagement, based on time, location, people, recent activity, etc.

3. Recommended language/framework to start and build on?

Learn how to make a mean WordPress website. Thats a pretty invaluable skill. Once you can put together and modify a wordpress website from beginning to end, you can start charging anywhere from 5-15k for freelance projects. This can fuel you to learn more in-depth concepts. This is a good book to get started: http://digwp.com/ Once you get the basics, you can follow new stuff at http://www.smashingmagazine.com/

While you do WordPress stuff, get a solid understanding of how CSS works. Learn the precompiled CSS derivatives, such as SCSS and LESS. You can also start to learn how to use jQuery, which is a simplified JavaScript library. Its good to keep an eye out for what kind of new things pop up here: http://www.html5rocks.com/en/

As you get into JavaScript, you can start learning how Single Page Applications work. Backbone.js is a god library that has the basic concepts surrounding most SPA. The best way I learned this stuff was by watching screen casts. I liked these: http://www.backbonerails.com/ They are pretty in depth.

When you feel enough understanding of the front end, I would start to learn a backend language, like Ruby or Python. I suggest Ruby on Rails. Its a good framework that lets you get a lot done, without needing to fully understand everything. A good tutorial is https://www.railstutorial.org/ You could start that now and learn a lot. Its free and very thorough.

Whatever you do, its good to learn how to version your code. Github is the way to go for any code sharing. Git is a protocol for versioning changes. You will want to get a grasp on how it works and what you can do with it. You can check out the basics here: https://try.github.io/levels/1/challenges/1

For a text editor, I recommend getting Sublime Text. Its great because it has a comprehensive plugin system. The plugins are where a lot of the power is. You can find a few blog posts about which are the best plugins for sublime. For example: http://www.hongkiat.com/blog/sublime-text-plugins/

4. What’s a good starting point?

The rails tutorial, WordPress theming, or blogging. Its best if you can do some kind of freelance contract form the beginning. It might just be a couple hundred bucks to put someones website together. Thats good enough to learn how to set up local development environments, figure out he steps needed to get a website online, and learn about all the intricacies that you currently don’t know.

5. Would you recommend a coding camp/immersive learning?

I would and wouldn’t at the same time. The question is, what is your end goal? The problem with the bootcamps, in my mind, is it creates a false sense of learning. Because you are directed through the process of creating projects, you think you are learning. In truth, you realize you have no idea how to approach a problem without the explicit instruction of a teacher. Theres nothing wrong with this, but the inherit driver for web development is the skill to find the answer on your own. How you develop that skill can be personal or via a bootcamp.

Im personally a strong advocate for trying to get freelance contracts from the beginning. Explain to someone that you are trying to learn this and that you are willing to put something together for them. When you have the incentive that is based on money, you start to take a wider approach. You realize the real issues associated with making a website and begin learning that there is always a better way to do things.

My advice is to do whatever you feel is best for you. I strongly suggest you signup to all the email newsletters you can put your hands on related to JavaScript, PHP, Web Development, fronted trends, etc. This will keep you updated on the new stuff that people immersed in the field are paying attention to. Join the reddit.com/r/webdev group and all the other groups associated to it. Start to figure out who are the influential developers in the field and follow them on twitter/blog.