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Archives for 2015

Developer

September 18, 2015 by rememberlenny

Recently, I had lunch with a aspiring developer who reached out to me online. He was deciding whether or not to enroll in a web development bootcamp, and decided to ask my opinion. Up to then, he had been a freelance web developer and even employed off-shore contractors to build him a legitimate Instagram marketing service. His service was straightforward, simple, and making money.

I realized how my drive into the technical aspect of products have taken me away from the perspective of solving problems that people will pay for. Instead, I’ve spent most of my time exploring software development as a passion.

I started a series of projects this year that I have taken from idea to product. I released an update for my iOS app, built a community platform for sharing breakup stories, made a low-cost VR story builder platform, released a chrome extension, explored a social network based on the twitter network graph, and launched a delayed email sending widget for publishers.

Everyday, I’ve enjoyed exploring the problems associated to building a product that didn’t exist. I’ll pull out my computer to and from work and work on side projects. I figured out what skills I didn’t have and tried my best to learn them to make a service that other people could use. In each case, I was trying something new, that I couldn’t have done before.

I’ve gotten to the point in my explorations where I want to do more. My first few years of professional web development was focused around contracting. Through contracting, I was able to accumulate skills that provided employable skills. From there, I was able to freelance and deepen my understanding my value as an employee.

I became an expert of WordPress websites, learned to make stores, set up virtual environments, configure servers, mastered concepts surrounding best practices, identified how to keep up with trends, developed a rhythm for learning, and regularly attended meetups, conferences and hackathons.

After a number of years as a web developer employee, I found myself pushing away freelance projects and focusing on personal projects. I deepened my understanding of software that wasn’t immediately valuable, but would be important for seeing my ideas to fruition. If I wanted to make a social network, I learned how. If I wanted to make an iOS app, I understood the options and pursued the best route.

Through this, I learned Ruby, developed many rails applications, used front-end frameworks, built my own set of prototyping practices, became obsessed with workflow process, identified the fastest and cheapest ways to launch products, and began showcasing my past work.

As a front-end developer, I remember learning about mobile development and being very confused. I started learning frontend css frameworks to understand best practices and began identifying the common solutons to a responsive web. I learned how to use CMS’s and began regularly making WordPress websites. From there, I had begun reading about API-first development and didnt know how the tools I knew would let me build any application. The concepts made sense, but I didnt have the toolchain to do it. So I learned how to use node and rails and explored the different options. As I encountered problems or questions, I would identify the solutions and then learn them.

Im feeling like the next step is to build things with people that solve problems people will pay for. Its not a huge step from where I’ve been exploring. My attention recently has been lost on the “newest and best” programing languages and trends.

I have passed the point where I feel the things I don’t understand will have a significant improvement on what I can offer. Im ready to start working on projects that fill needs that people can’t fill themselves.

Filed Under: Uncategorized Tagged With: Web Development

The Washington Post hosts Hacking Journalism event

July 17, 2015 by rememberlenny

Washington Post published a short video and PR piece on the Hacking Journalism we hosted last weekend.

https://www.washingtonpost.com/pr/wp/2015/07/17/the-washington-post-hosts-hacking-journalism-event/

The Washington Post hosts Hacking Journalism event

Filed Under: Uncategorized

July 11, 2015 by rememberlenny

The group devoted months to rewriting Healthcare.gov functions in full, working as a startup within the government and replacing contractor-made apps with ones costing 1/50th, or 2% of the contractor prices.

The Secret Startup That Saved the Worst Website in America – The Atlantic (via jonathanmarcus)
Source: The Atlantic

/2015/07/11/the-group-devoted-months-to-rewriting/

Filed Under: Uncategorized

1 minute brief on Beacons

July 2, 2015 by rememberlenny

Beacon technology was named after the iBeacon API that Apple released with iOS7. The API listens for a bluetooth UDID broadcast. At the time of iOS7, the API had to be associated to an existing app. Through the app’s background location monitoring, the UDID broadcast from a beacon could be detected and used as a hyperlocal trigger.

Since then, large and small companies have explored production of Beacon devices. The devices are small bluetooth radios strapped to a battery that broadcast the Beacon UDID every few seconds. The major differences between products are battery life, security, associated cloud-platforms, and hardware design.

iOS8’s release last year allowed beacons to be triggered in the iPhone lock-screen. Before this, the Beacon’s needed an app to trigger push notifications or in-app behavior. The iOS8 lock-screen interface creates a new interface for apps to be used based on location.

The example I have seen most for Beacons is coupons. The example shows a customer, who has a store’s app, walking by a brick-and-morter shop. Based on the dependency for having an app, this seems useless. I imagine any coupon notification would be a reminder for a user to delete the app.

I’m most interested in how these Beacons would be able to change the meaning of existing physical objects. In relation to news and media, the newspaper stand seems like an object that hasn’t changed. I can imagine an opportunity to repurpose these metal objects.

Filed Under: Uncategorized Tagged With: Beacons, Future Of Journalism, IoT

redesign newspaper stands

July 2, 2015 by rememberlenny

Anyone here interested in physical computing?

Im experimenting with a project to redesign newspaper stands. Im a software engineer and interested in playing with digital beacon technology to create news briefings in coffee shops/train stations.

If you are passionate about this intersection, Id love to meet up and bounce ideas around.

email: rememberlenny [at] gmail
twitter: @rememberlenny

Filed Under: Uncategorized Tagged With: Future Of Journalism

Long-form in a information rich ad ecosystem

June 9, 2015 by rememberlenny

I’ve been thinking a lot about the publishing of high-quality long-form content online. Long form content doesn’t perform well in the current advertisement ecosystem. Advertisers reward number of ad units served. Viewing more than 50% of an ad unit for at least 1 second defines a valid ad impression. This low bar for content producers has lead to optimizing the number of ads served per content produced.

There are now a wide range of places to spend a digital marketing budget, forcing publisher to appeal to the ad spend. Publishers are compared against one another, while the produced content is entirely different in value. The only similarities may be their ability to display ads. Short-form junk content and well thought out long-form content are valued the same to an advertiser. The only thing that matters is how many ad impressions will be served. Forcing publishers to compete in a advertiser-centric ecosystem ignores the qualities that define high quality content.

Rest on: https://medium.com/@rememberlenny/long-form-in-a-information-rich-ad-ecosystem-1ae75fc9186f?source=tw-72744a57b325-1433887413073

Filed Under: Uncategorized Tagged With: Advertising, Longform, Publishing

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