These guys have worked out how to measure the “beauty” of specific locations within cities and then designed an algorithm that automatically chooses a route between two locations in a way that maximises the beauty along it. “The goal of this work is to automatically suggest routes that are not only short but also emotionally pleasant,” they say.

http://www.technologyreview.com/view/528836/forget-the-shortest-route-across-a-city-new-algorithm-finds-the-most-beautiful/

This service looks at mapping and directions and seeks to find the most beautiful route. The first day of @orbital, Gary mentioned the shift in techniology’s value. He said we are no longer shooting to be the most dependable, but rather strive to provide the highest quality. This is a great example of a tried and true product that can have it’s user experience significantly improved.