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	<title>Remember Lenny</title>
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	<description>Writing online</description>
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		<title>Why publishers need a way to remind to read</title>
		<link>/2015/10/27/why-publishers-need-a-way-to-remind-to-read-2/</link>
					<comments>/2015/10/27/why-publishers-need-a-way-to-remind-to-read-2/#respond</comments>
		
		<dc:creator><![CDATA[rememberlenny]]></dc:creator>
		<pubDate>Tue, 27 Oct 2015 21:06:10 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Publishing]]></category>
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					<description><![CDATA[Publishers have lost their grip on audiences. The content they produce is circulated on platforms they don’t control. The ads they sell are priced by market places they don’t control. The business models and rules by which they play are no longer in their favor. I believe there are two “modes” of content consumption that [&#8230;]
<p><a href="/2015/10/27/why-publishers-need-a-way-to-remind-to-read-2/" rel="nofollow">Source</a></p>]]></description>
		
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		<title>Long-form in a information rich ad ecosystem</title>
		<link>/2015/06/09/long-form-in-a-information-rich-ad-ecosystem/</link>
					<comments>/2015/06/09/long-form-in-a-information-rich-ad-ecosystem/#comments</comments>
		
		<dc:creator><![CDATA[rememberlenny]]></dc:creator>
		<pubDate>Tue, 09 Jun 2015 22:11:55 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Longform]]></category>
		<category><![CDATA[Publishing]]></category>
		<guid isPermaLink="false">https://transferrememberlenny.wordpress.com/2015/06/09/long-form-in-a-information-rich-ad-ecosystem/</guid>

					<description><![CDATA[I’ve been thinking a lot about the publishing of high-quality long-form content online. Long form content doesn’t perform well in the current advertisement ecosystem. Advertisers reward number of ad units served. Viewing more than 50% of an ad unit for at least 1 second defines a valid ad impression. This low bar for content producers [&#8230;]
<p><a href="/2015/06/09/long-form-in-a-information-rich-ad-ecosystem/" rel="nofollow">Source</a></p>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">65</post-id>	</item>
		<item>
		<title>Long-form in a information rich ad ecosystem</title>
		<link>/2015/06/09/long-form-in-a-information-rich-ad-ecosystem-2/</link>
					<comments>/2015/06/09/long-form-in-a-information-rich-ad-ecosystem-2/#comments</comments>
		
		<dc:creator><![CDATA[rememberlenny]]></dc:creator>
		<pubDate>Tue, 09 Jun 2015 22:02:46 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Longform]]></category>
		<category><![CDATA[Publishing]]></category>
		<guid isPermaLink="false">/2015/06/09/long-form-in-a-information-rich-ad-ecosystem/</guid>

					<description><![CDATA[I’ve been thinking a lot about the publishing of high-quality long-form content online. Long form content doesn’t perform well in the current advertisement ecosystem. Advertisers reward number of ad units served. Viewing more than 50% of an ad unit for at least 1 second defines a valid ad impression. This low bar for content producers [&#8230;]
<p><a href="/2015/06/09/long-form-in-a-information-rich-ad-ecosystem-2/" rel="nofollow">Source</a></p>]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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