Remember Lenny

On email newsletters for Big Media

rememberlenny — Sun, 15 Nov 2015 01:17:53 +0000

Publishers are finding that the best way to access millennial audiences is through email. New email newsletters are drawing attention from media execs and celebrities and attracting corporate level ad partnerships. Publications are taking email newsletters promotion seriously, with prominent signup placements on every page. Buzzfeed successfully ramped up email newsletters Buzzfeed reported a 23% […]

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On ad supported websites from a developer’s perspective

rememberlenny — Tue, 10 Nov 2015 19:40:39 +0000

Developers and editorial teams can work together to create a great product. I’ve worked at media companies for over three years. Watching the recent discussions about ad-blockers, advertiser’s impinging on reader’s rights, and the growth of content distribution networks (read: Facebook, Apple News, RSS readers), I want to share how it feels to be a web […]

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On print and digital news consumption

rememberlenny — Fri, 06 Nov 2015 17:39:36 +0000

Wednesday and Thursday, I decided to read a print newspaper on the way to work. This set off a Twitter discussion with Alex Remington. https://twitter.com/lamthuyvo/status/662678353040834561 Wednesday, I picked up a free WSJ before getting on the subway and spent my 40 minute commute paging through the domestic, international and business sections. Thursday, I bought a […]

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