I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world…. If you decide you want to found a company you maybe start to develop your first idea. And hire lots of workers. But you maybe have lots of ideas and you don’t know which one is best. If the first idea isn’t good, then your company isn’t good. But if you decide to change the world you should try to develop more ideas. If any idea is very good later you found the company.
Mark Zuckerberg (translated from Chinese)
https://blog.rememberlenny.com/2014/10/23/i-feel-that-the-best-companies-are-started-not/