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Im using Reddit to vet audiences. Over the last three days, I tried sharing a link to graffpass.com. Unconciously, I chose the largest group first and moved my way to the smaller audiences: /r/graffiti (~55,000), /r/streetart (~24,000), /r/blackbookgraffiti (~7000). The smallest audience ended up being the most engaged. Each subreddit focuses on sharing graffiti pictures, but the aesthetic is different. /r/graffiti is the most main stream, /r/streetart is a bit further away, and /r/blackbookgraffiti is primarily artists themselves.
I noticed a significant higher level of engagement on the /r/blackbookgraffiti. I received much higher traffic, more upvotes, and comments. This could be because the link was visible for longer, but I think it’s because the product appeals to this audience. For the past few weeks, I have been pursuing the graffiti-consuming (not graffiti-creating) community. I may have been misled, because the /r/blackbookgraffiti community is definitely a graffiti-creating group.